Our Partnership
At Charity Super.Mkt, we’ve always believed that the care of clothing is key to its life cycle, and that sustainability doesn’t stop at the point of purchase. That’s why our partnership with Ecover made perfect sense. Like us, they’re on a mission to help people make small changes that add up to a big environmental difference.
While we’re focused on keeping clothes in circulation through secondhand shopping, Ecover champions the next step; how we care for what we already own. Their plant-based formulas and 30°C wash power encourages people to use less energy, reduce carbon emissions, and help garments last longer.
Together, we’re uniting fashion and fabric care to show that rewearing and washing go hand in hand. From shopping secondhand to washing smarter, every action helps extend the life of our clothes — and the planet they come from.
THE CAPSULE
COLLECTION
SEPTEMBER 2024
In Spetember 2024, Charity Super.Mktembarked on its first collaboration with Ecover, as part of their ‘Rewearing is Caring’ campaign, creating the 'Capsule Collection'.
Taking form in a one-day pop-up shop event in Shoreditch, open to the public, followed by a private panel discussion. Key note speakers on the panel included our co-founder Wayne Hemingway and entrepreneur and sustainability enthusiast and model Lily Cole.
The event, titled ‘Capsule Collection’, hosted a carefully curated rail of pre-loved garments provided by Charity Super.Mkt which was displayed alongside Ecover’s brand new washing capsule. The message was simple: to ‘wash less, wear more and waste less’, raising awareness about the importance of prolonging garment life-spans through shopping secondhand and using the right washing practices.
The campaign generated large amounts of Noise across social media channels, prompting consumers to share how they help preserve their garments, their washing tips and their favourite sustainable shopping practices.
